Andreas Rein
Customer Centricity

Customer Centricity

Nov 1, 2020

Isn’t it touching how the owner of this sweet shop cares about the well-being of his customers? Obviously, the customer is at the centre of everything he does. But customer-centricity means that business activities are geared to the needs of the customer. The...
Think out of the box

Think out of the box

Jul 1, 2020

The sprayer from Fritzlar is right with his call – think out of the box. But why actually – what is so bad about boxes? Boxes – i.e. brain boxes – classify – they help us to assign things to certain orders and to call up a behavioural...